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EverBee
Product research on Etsy can help you identify profitable niches and products to sell on the platform. Here are steps to conduct effective product research on Etsy:
- Browse Etsy: Start by exploring the Etsy marketplace to get a sense of what products are currently popular and trending. Look at the homepage, top-selling items, and various categories to see what types of products are in demand.
- Use Etsy Search: Utilize Etsy’s search bar to discover potential products and niches. Enter keywords related to your interests or the type of products you want to sell. Pay attention to the auto-suggestions as they can give you ideas about popular search terms.
- Filter and Sort Results: After searching, use the filters on the left-hand side of the search results page to narrow down your options. You can filter by category, price range, location, and more. Sorting by “Bestseller” or “Most Recent” can help you identify popular products and new trends.
- Check Competitor Shops: Visit the shops of successful sellers in your niche. Analyze their product listings, pricing, and customer reviews. This can give you insights into what works and what customers like.
- Track Favorites and Sales: On individual product listings, you can see how many people have favorited the item and how many sales it has. This can be a good indicator of demand. A high number of favorites and sales suggest a popular product.
- Read Reviews: Reading customer reviews can provide valuable information about the quality and features customers appreciate in a product. Look for common complaints or suggestions for improvement as well.
- Analyze Trends: Keep an eye on seasonal and holiday trends. Some products may have increased demand during specific times of the year. Etsy often releases trend reports that can help you stay informed about upcoming trends.
- Use Etsy’s “Sell on Etsy” Resources: Etsy provides sellers with resources and guides through its “Sell on Etsy” section. You can find information about trending items and seller success stories there.
- Check Out Etsy Forums and Social Media: Etsy has a community of sellers who share tips and insights on the Etsy Community forums. Additionally, join relevant Facebook groups and follow Instagram accounts related to Etsy selling for additional insights and networking.
- Keyword Research: Utilize tools like Etsy’s search bar, Google Keyword Planner, or third-party keyword research tools to identify high-ranking keywords in your niche. Incorporate these keywords into your product listings for better visibility.
- Evaluate Competition: Consider the competition in your chosen niche. If it’s highly competitive, you may want to niche down further or find a unique angle for your products.
- Test Products: Once you’ve identified potential products, consider listing a few as a test to gauge customer interest. Monitor the performance of these listings and adjust your strategy accordingly.